BUSINESS.
Export to Japan
A fully outsourced Japan market entry program built for overseas manufacturers. From market research through appointment setting, securing meetings and market reporting, WI carries out every sales activity your entry into Japan requires — so you can find out whether your product sells in Japan with no local entity and no upfront investment.
Why is entering the Japanese market on your own so difficult?
Limited visibility into the market
Japan's B2B market is hard to read from the outside, and identifying the right buyers and decision-makers takes deep local knowledge.
Barriers of language and business custom
Japanese business culture places a high value on building trust. In practice, cold outreach without local support rarely produces results.
The cost of entry
Establishing a local entity and hiring staff costs upwards of JPY 10 million a year, and a single trade show runs JPY 3–5 million with no guarantee of results.
No feedback loop
Without sales activity on the ground, you gain no data at all on price sensitivity, competitors or real demand.
What is Export to Japan?
A full-service program in which WI handles the entire first phase of Japanese market entry — building the target list, calling Japanese companies, securing meetings and delivering market reports. We work with each client individually, taking you from zero to your first leads in as little as three to six months.
WI absorbs every barrier of language, business custom and procurement process —
you test the Japanese market working entirely in English
Market research
We build a target list of 300 companies matched to your product category.
Outsourced sales
We handle calling and appointment setting in Japanese entirely on your behalf.
Market reporting
We report back on demand, price sensitivity and the competitive landscape — in English.
How the Program Runs
Phase 1: Market validation (USD 3,500 / month)
- Kick-off session: a detailed review of your products, pricing, strengths and target customers
- A Japanese landing page published on WI's framework within two weeks
- Outsourced calling to the 300-company target list at 200 calls a month, with status tracking
- Monthly reports in English covering call results, lead status and market response
- A final market report delivered, covering potential assessment, pricing and competitor analysis, and recommended actions
Phase 2: Market development (terms discussed separately)
- Option A: we approach leading Japanese distributor candidates on your behalf (distributor sourcing)
- Option B: WI acts as your distributor and sells directly in the Japanese market
Based on the results of Phase 1, we decide together on the best way forward.
Guaranteed
Minimum KPIs
We don't promise effort. We guarantee results.
the final market report
Why World Incubator
For 14 years we have worked as a trading company, selling overseas manufacturers' products to Japanese industry. We know Japan's buyers and decision-makers intimately, and we understand both what overseas manufacturers do well and what Japanese customers are looking for. That dual understanding is what makes us effective as a bridge.
with Japanese manufacturers
for overseas trade
How Export to Japan Compares with Other Routes into Japan
| Hiring local staff | Exhibiting at trade shows | Market research firms | Export to Japan | |
|---|---|---|---|---|
| Monthly cost | From JPY 1,000,000 | JPY 3,000,000–5,000,000 (one-off) |
JPY 1,000,000–3,000,000 | Approx. JPY 520,000 (USD 3,500) |
| Outsourced salesDepends on terms | Depends on terms | No | No | ○ |
| Market research report | Depends on terms | No | ○ | ○ |
| Japanese landing page production | No | No | No | ○ |
| Guaranteed KPIs | × | × | × | Yes (5+ appointments) |
| Path to distributor development | Depends on terms | Depends on terms | No | Yes (built in) |
Getting Started
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Free 30-minute discovery call
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Tailored proposal and contract
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Kick-off (landing page live within two weeks)
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First report at the end of Month 1
Ready to put the Japanese market to the test?
We start with a free 30-minute discovery call to assess your product's potential in Japan.
